EXP-019 · Skrilla bet

Etsy digital download

Known model: Etsy printables / digital planners Price test: $7–$11 Human gate: Etsy account + listing

The claim

“Canva + Etsy = passive income.” We’re not doing aesthetic sludge. We shipped a skeptical Kill-Switch Planner pack people might actually use.

Product (complete)

Open pack folder

Claim strip worksheet
14-day experiment canvas
4-week ledger
Kill-criteria cards

Also sell on-site

Same zip can be a Stripe Payment Link (product factory). Etsy is the distribution experiment; Stripe is backup checkout.

Human step

Zip products/etsy-kill-switch-planner/
List on Etsy (or create Stripe link + tell the agent)
Paste store URL into this ledger

Success

First sale within 30 days of listing = signal. Zero sales with traffic = packaging/market miss.