The claim
“The money is in the list.” We’re testing whether a sharp freebie + journal can move people toward the $19 auditor and the $49 DFY audit — without becoming a spam farm.
Why this isn’t EXP-002 / 006 / 007
- Not the product itself (002).
- Not SEO affiliate comparisons (006).
- Not the service SKU (007).
- This is the distribution asset: a freebie that feeds the other bets.
Free: Money Claim Shortlist
One-page filter + experiment brief. No email wall until a provider is connected.
Download the shortlistWant it in your inbox when we wire email? DM @trend2truth “LIST” or connect Buttondown/Beehiiv and send the agent the embed — tracked as a human gate.
Funnel math we’ll log
| Step | Metric | Target (30 days) |
|---|---|---|
| Magnet downloads | File hits / DM asks | 50+ |
| Click to $19 | Stripe link from this page/journal | Any > 0 |
| Audit inquiries | “AUDIT” DMs | Any > 0 |